“You can sum up my taste by saying that I like things that were overlooked, and I think this was one of those perfect replica watches. Total dog in its day. Didn’t sell particularly well and was discontinued. And that’s exactly why I like it,” Fitzgerald says of the cheap fake Rolex Milgauss watches, the Rolex designed for nuclear engineers.

“When I was working in New York, it seemed like once you made a certain amount of money, you bought a 1:1 replica Rolex to communicate something,” he says. “That’s not something I’m interested in.” So instead, he bought the most un-Rolex model, the white-dialed copy Rolex Milgauss for sale.


He wears it on a variety of $7 dollar NATO straps that he bought online. Every day he’ll snag a new NATO from his collection of about a hundred, throw it on the Swiss movement replica Rolex Milgauss, and get to work. He dips his hand into caustic dish fluid and bangs the super clone watches on metro racks. And that’s exactly what he had in mind when he bought it. When he closed down Boku Supper Club and pivoted to 1-900-ICE-CREAM, he finally bought the aaa quality fake watches as a reminder of all the time he’d put into growing and building the business. Now it’s along for the ride as the ice cream business turns from a small operation into a phenomenon.