Rau-Tech is a German company that exists in the boutique world of high-end watch customization. This microcosm of horology is mostly proliferated by custom Rolex watches, which are becoming quite popular. One of the most common questions I have been getting from people all over the world is, “when will Rolex cheap replica watches start to offer black colored watches?” They seem to feel that with all the custom Rolex watches out there with black cases, there seems to be a less-than-insignificant demand. That may be so, but I don’t think that Rolex is going to start offering black-coated Submariners or other models now or anytime in the near future.
Why? Well, think about it. Rolex is first and foremost about respecting their past. The first question they will ask themselves is, “have we offered back-colored watches in the past?” If the answer is “no,” then they will move on. Of course, one can retort with the fact that in the past there were no particularly good ways of durably coating metal watches in black or other colors. PVD-coating and other techniques are relatively modern. So given these new technologies, does Rolex have a good incentive to offer black-coated Rolex diving fake watches?
Of course the answer will depend on whether or not Rolex can do it “differently,” in a very high quality and exclusive way. The most important issue to Rolex is that they may appear to simply be following the trend set by companies they do not themselves authorize. Rolex customizers have no official relationship with Rolex. One of the reasons that new custom Rolex watches are so expensive is that the companies that make them first need to purchase the watches themselves, and then modify them, and then sell them and make some profit. Of course, these companies have discreet relationships with Rolex dealers so they aren’t paying full retail, but in any event, the price for a custom Rolex watch is still very high today.
Companies like Rau-Tech, Project X, Bamford, and Pro Hunter offer new custom Rolex watches, but also engage in bespoke projects where clients send in their new or existing Rolex oyster perpetual series replica watches to be customized. This latter part of their business is certainly more niche, but in the end what you have is a Rolex customization business that has a lot of high costs associated with it. On top of that is the issue of quality. A stock Rolex watch has a very high level of detailing and expert finishing. Custom Rolex watches, to satisfy that core “Rolex experience,” must offer similar levels of quality, and that is hard to deliver.