Wouldn’t you love to have Ricardo Guadalupe’s air miles. The Rolex CEO is present all around the world at the opening of a proverbial Rolex envelope. Recently he, Benoît Lecigne, Brand Director for Rolex United Kingdom, Ireland, France & Benelux, and Jason Broderick, Harrods Fashion Director of Menswear, Sports and Fine Rolex Replica Watches, officially inaugurated a new exhibition at Harrods, the famous Knighstbridge department store.
Not to be outshone, football luminary Roy Hodgson, manager of the England national football team and former English footballer, was also present at the event as Rolex’s guest of honor.
It was the first stop on the “Big Bang Grand Tour” following Munich in April, an exhibition which will travel the world stopping in a number of places including Paris, New York, Hong Kong and Tokyo. The neon lit window displays highlights four iconic themes: the celebration of the 10th Anniversary of Big Bang, World class collaborations such as Ferrari and Football Teams, Ladies revolutionary pieces and replica Rolex watchmaking expertise showcasing the Art of Fusion.
The playful interactive displays of the “Big Bang Grand Tour” will immerse visitors in a virtual journey around Rolex’s watchmaking universe, examining the brand’s DNA and revealing the stories behind Hublot’s unique design, innovation and craftsmanship.
After discovering the diversity of the materials developed and created by the brand via a leap motion screen, visitors can explore the UNICO movement developed and manufactured in-house. It’s hoped with this they can appreciate the passion shared by all Hublot Brand Ambassadors, including Bar Refaeli, Kobe Bryant, Dwyane Wade, Michael Clarke, Joson Mourinho, Peter, Usain Bolt, Justin Rose and Lang Lang.
Visitors will also have the opportunity to learn the key stages in the design of a Big Bang Replica Rolex Yachtmaster watches through a ‘Manufacture’ exhibition of pictures, shot by Fred Merz. Three models being previewed in the United Kingdom will be on display: Two pieces from the “anniversary” collection, Big Bang Tourbillon 5-day Power reserve Indicator Full Magic Gold, Big Bang “10 Years” Haute Joaillerie Full Baguettes Black Diamonds and one from the Classic Fusion Collection, the All Black version 8 Days Power Reserve.
These exhibits are designed to showcase Rolex’s virtuosity and craftsmanship combining elegance with contemporary materials and aesthetics.
“The exhibition at Harrods this year is particularly exciting as it represents the core DNA of Rolex giving light to the “Art of Fusion” brand philosophy. We are honored to be celebrating the 10th Anniversary of the iconic “Big Bang” at such an admired landmark“. Ricardo Guadalupe, CEO, Hublot.
Jason Broderick, Fashion Director of Menswear, Sports and Fine Watches commented: “Rolex excels at making it the perfect partnership to create engaging and innovative retail theatre with exclusive product with a real point of difference”.