Many vintage Rolex fake watches that are considered extremely rare and valuable today were initially quite unpopular when they were first released. One particular Rolex Milgauss was so unwanted by its owner, that it was actually returned to the store from which it was purchased; today, that watch is worth a quarter of a million dollars. Here is its story.
As electricity became a standard presence in work environments during the 1950s, some individuals – particularly scientists and medical technicians – found that the electromagnetic fields from their equipment wreaked havoc on their wristwatches. First released in 1958, the reference 6541 Milgauss was Rolex’s answer to the public’s growing need for an antimagnetic watch.

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The name Milgauss was created by combining two words: mille (Latin for a thousand) and gauss, the unit of measurement for magnetic fields. The name was intended to be an ever-present reminder that the watch was designed to withstand electromagnetic forces up to 1,000 gauss. Rolex was able to achieve this feat by encasing the watch’s movement in a Faraday cage, which thoroughly protected its delicate workings from harmful magnetic forces. The Faraday cage (first invented by Michael Faraday in 1836) works by redistributing electromagnetic charges through the cage’s conducting material in order to neutralize the effects present inside the cage.
In appearance, the reference 6541 somewhat resembles an early Submariner, rather than a present-day Rolex Milgauss stainless steel case fake watches. The 25-jewel, self-winding movement – tucked safely away inside its antimagnetic, Faraday cage – was set in a stainless steel case with a black, rotating bezel that could be used as a rudimentary timer. As a final reminder of its electromagnetic resilience, the Rolex Milgauss was fitted with a unique, lightning bolt-shaped seconds hand.

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An additional notable feature of the reference 6541 Rolex Milgauss replica watches are its “honeycomb” dial. While many collectors value this dial for its unique aesthetic flair, it actually helped increase the watch’s electromagnetic resistance. The dial is constructed of two crossed layers of metal that add visual depth to the dial, while also creating an excellent shield against magnetic forces acting on the face.

The genius that was Hans Wilsdorf revolutionized watchmaking in more than one way. Not only in a technical sense, but also by marketing them in a way that was quite revolutionary for the time. For instance, Wilsdorf equipped Mercedes Gleitze in 1927 with a Rolex when she made history swimming across the British Channel, proving her own strength and resilience and that of her Rolex as well. But at that time watches were not the only product that enjoyed rapid, technical advancements; cars were turning from motorized carriages into the vehicles we know today. Limits were pushed, records were broken, and many of them happened at Daytona Beach, Florida.
Wilsdorf recognized it as a place where Rolex belonged, and joined forces with one of the fastest drivers in the world that raced at Daytona Beach, Sir Malcolm Campbell. As a result, the first celebrity ambassador was created. Campbell would always wear a Rolex around his wrist and was even featured in various magazine and newspaper ads for Rolex replica watches.

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Campbell broke the world land speed record five times at Daytona Beach, yet became concerned with the deteriorating state of the track and moved to Bonneville Salt Flats in Utah, where he stayed faithful to Rolex. On September 4, 1935, he steered the legendary Bluebird through the 300 mph barrier, with one of the brand’s watches around his wrist.
In 1936, the track at fake Rolex Daytona watches Beach became the location where the world’s first endurance stock car race was being held, which was 78 laps, or 250 miles, long. In 1938 management was taken over by William France Sr., who would become one of the founding fathers of NASCAR. The track on Daytona Beach would evolve into the Daytona International Speedway, home of the Daytona 500, and up until today the most prestigious race in NASCAR.

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Just like Campbell, France Sr. was also featured in Rolex cheap replica watches advertisements. What is interesting though is that neither one of them wore a chronograph. France Sr. wore a Rolex Zephyr; Campbell wore the early Oyster models. Rolex already had chronographs in its collection, powered by Valjoux movements, but it wasn’t until 1955 that they introduced a chronograph in an Oyster case. This reference 6234 was not named Daytona yet, but would later evolve into reference 6238, which comes much closer to the Daytona we know. In fact, the second series of reference 6238 is referred to, by Rolex connoisseurs, as the Pre-Daytona. Both references 6234 and 6238 featured a 37mm case and was powered by Rolex Caliber 72. This movement was in fact a slightly reworked version of the Valjoux 72, a reliable manual wind chronograph movement featuring a column wheel. Reference 6238 is actually also a bona fide Bond-watch, featured on the wrist of George Lazenby, as he takes on Blofeld at the Piz Gloria, Switzerland, in ‘On Her Majesty’s Secret Service.’ The 6238 was a much more modern looking watch than the 6234, mainly thanks to the dial with its stick hands, rectangle hour markers, and larger sub-dials. But the bezel was still smooth and polished.